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1. How did Obsidian Cult Records come into existence, and
what inspired you to start this independent A&R Label?
Obsidian Cult Records was established to provide artists with the tools and resources
they need to be successful. After experiencing the cutthroat nature of the music
industry with my previous band, I wanted to create an anti-label that supports
musicians without upfront costs or taking away their rights. Our mission is to empower
talented artists, offer exclusive access to resources, and help them build sustainable
music careers.
2. Can you tell us more about the personalized artist
development programs that Obsidian Cult Records offers to
musicians?
Certainly! Obsidian Cult Records offers personalized artist development programs that
focus on understanding each musician's unique strengths and goals. We provide
guidance in songwriting, composition, vocal/instrumental coaching, production
assistance, and branding strategies. Access to industry professionals and support in
various areas of the music business is also included. Our aim is to empower artists to
build sustainable careers, explore multiple revenue streams, and maintain their artistic
integrity and vision.
3. How does Obsidian Cult Records strategically contract
with artists to help them expand their reach and grow their
careers?
At Obsidian Cult Records, our strategic contracting with artists is based on a
collaborative and artist-centric approach. We prioritize the artists' interests and
creative freedom while ensuring they have access to the resources they need to
expand their reach and grow their careers. Our contracts are designed to be fair and
transparent, ensuring that artists retain ownership of their music and creative rights.
We work closely with each artist to develop personalized strategies that align with
their goals, whether it's through targeted marketing campaigns, exposure to new
audiences, or exploring various revenue streams. By providing exclusive access to
industry professionals and valuable tools, we aim to foster their growth and success in
the music industry while maintaining a mutually beneficial partnership.
4. San Antonio, Texas, is known for its rich music culture.
How has the local music scene influenced Obsidian Cult
Records' approach and mission?
San Antonio's vibrant music culture has had a profound impact on Obsidian Cult
Records' approach and mission. Being situated in such a music-rich city, we have been
exposed to a diverse range of talented artists and musicians, each with their unique
stories and journeys. The local music scene has reinforced our belief in the power of
music and the importance of supporting artists in their pursuit of a successful career.
Witnessing the challenges and triumphs of local musicians has further fueled our
commitment to being the anti-label, providing a platform that empowers artists to
thrive without the typical barriers of the industry. Our experiences in San Antonio have
strengthened our resolve to nurture artists' growth, offer valuable resources, and
ensure that they have the support they need to turn their passion for music into a
sustainable living.
5. In what ways does Obsidian Cult Records foster a
collaborative and supportive community for artists? Can you
share some examples of how this has benefited musicians
on your label?
Obsidian Cult Records fosters a collaborative and supportive community for artists in
several ways. Firstly, we prioritize open communication and a strong partnership with
our signed artists. We actively involve them in decision-making processes and seek
their input on various aspects of their music careers. This collaborative approach
ensures that their artistic vision is honored and respected.
Secondly, we encourage artists on our label to connect with one another, share
experiences, and collaborate on projects. This sense of camaraderie among our artists
creates a supportive community where they can learn from each other and find
inspiration.
Furthermore, we organize events, workshops, and networking opportunities to bring
artists together with industry professionals. This not only enhances their skills but
also helps them build valuable connections within the music industry.
One example of how this collaborative and supportive community has benefited
musicians on our label is the formation of bands through artist connections within the
label. Some of our artists have come together to create new bands and explore
different musical genres, leading to exciting and innovative collaborations that might
not have happened without the supportive environment Obsidian Cult Records
provides.
Additionally, we've witnessed instances where more experienced artists have
mentored and guided emerging talents, helping them navigate the challenges of the
industry and refine their craft. This mentorship has proven invaluable in supporting the
growth and development of our artists.
Overall, by fostering a collaborative and supportive community, Obsidian Cult Records
creates an environment where artists can flourish, learn from one another, and
collectively work towards building successful and sustainable music careers.
6. As the owner of Obsidian Cult Records, what do you
consider the most significant achievements or milestones for
the label so far?
As the owner of Obsidian Cult Records, one of the most significant achievements for
the label has been the recent signing of Counterfeit Icons in San Antonio. We are
thrilled to have them as part of our roster and to be supporting their musical journey.
An important milestone in our collaboration with them has been fully automating their
merchandise sales, allowing them to start generating revenue from their music. This
achievement exemplifies our commitment to empowering artists to make a living from
their passion without the burdens of massive upfront costs or complicated industry
barriers. We see this as a step forward in our mission to provide artists with the tools
and resources they need to succeed in the music industry.
7. Turning passion for music into a thriving career is a
challenging process. How does Obsidian Cult Records guide
and support artists through this journey?
At Obsidian Cult Records, we guide and support artists in their journey of turning
their passion for music into a thriving career through a personalized and
comprehensive approach. We provide exclusive access to resources, including
industry professionals, production studios, marketing expertise, and other
essential tools to create high-quality music and effectively promote their work.
Our collaborative relationship with artists involves open communication, where
we value their creative vision and involve them in decision-making processes.
We work closely with our signed artists to develop tailored strategies that align
with their unique strengths and goals. From artist development, including
songwriting, composition, and branding, to exploring multiple revenue streams
like merchandise sales, live performances, and licensing opportunities, we
ensure they have the support and guidance they need to succeed. Moreover, we
encourage artists to connect with one another, fostering a supportive community
that encourages collaboration and inspires growth. Our ultimate mission is to
empower artists at every stage of their music career, providing the necessary
tools, resources, and a nurturing environment to help them build sustainable
long-lasting careers.
8. Building a global audience for bands requires effective
strategies. Could you elaborate on some of the key
approaches Obsidian Cult Records employs to help artists
reach an international fan base?
Certainly! Obsidian Cult Records employs effective strategies to help artists
reach a global audience. We focus on building a strong online presence through
digital marketing and social media, reaching new fans worldwide. International
distribution and licensing opportunities are pursued to ensure their music is
available on major platforms and featured in various media. We support artists in
planning international tours and live performances to connect directly with
diverse audiences. Cross-collaborations with other artists and localization of
content help us resonate with specific regions, and we establish partnerships
with labels and distributors globally. These approaches enable our artists to
expand their reach and cultivate a strong international fan base.
